Larry Ogden Founder & CEO

Larry Ogden started The Afekt Co. with a conviction that’s held up over three decades: the right person in the room doesn’t simply hand you an answer — they’re willing to say what they see, so you can trust what you already know. 

That belief has shaped how The Afekt Co. works. Information about benefits is everywhere now. What’s often missing is someone who can help employers and employees make sense of it — and actually use it. Larry listens for the pattern behind the problem, asks the questions that uncover what’s really going on, and builds toward real solutions instead of putting another Band-Aid on the plan. 

He’s especially drawn to mental health organizations and growing employers, where the right strategy can do more than solve a benefits problem — it can change how people experience their work and their lives.